Pretty Please thinks it's time to get personal. That's why we create customized nail polish just for you! You select a shade you love and give it your own unique name. Yes, YOU get to name it!

You can name your nail polish for a milestone, bachelorette party, birthday party, baby naming, fund raiser, sorority function, company event, and the list goes on!

We believe it's the gifts with a personal touch that get noticed and treasured. What will your nail polish say?


Sara (Ricklen) Alter studied fashion design at The University of Delaware but after graduation left the thread and needles behind for less prickly pastures.

She took on the role of Founder & Chief Polish Officer of Pretty Please in 2011 and operates the company out of New York City.

If you need help naming a nail polish, she's your girl!


  • The idea for Pretty Please came about as a gift idea for Sara's mom
  • The company was originally going to be called "Notable Nails"
  • The first Pretty Please bottle was created for a 30th birthday party in Las Vegas
  • The website launched with 6 colors and has grown to 27
  • The first press coverage we had was from Martha Stewart Weddings (thanks Martha!)